Raeda Latif

Board Director with Give the Needy Foundation

My background has been mainly in Branding, Communications and Business Development of both financial and consumer products in Karachi, Pakistan. My expertise lies in advanced strategic planning and leadership skills. I have experience spanning almost 15 years in the field of marketing out of which for almost 6 years I have been supporting and advising C-level executives in their communications within the Financial Services industry. I completed my Masters Degree in English in 1997 with Honors. And my Masters in Business Administration in 2002. I am a Member of the Chartered Institute of Marketing UK since 2008 and have been awarded the Brand Leadership Award by the World Brand Congress in 2010.

I have been on the forefront of social activity and believe in contributing to society and humane causes. I am part of the Off Road Club and have been active in assisting the flood victims with my group during the floods in Pakistan, aside from the regular off road activities and adventures. I have been part of the Give the Needy Foundation since its inception and am assisting them for their related activities. Helping one family at a time means that we identify the really deserving families and focus on helping them survive the tough times. Give the Needy Foundation represents a relief for the suffering families and we take pride in seeing the difference we have created in the lives of the people we help. Our aim is to help families reach a point of sustenance in the longer term so the results of our efforts are visible.

I urge everyone to visit our web site and Facebook pages and see how they can participate and contribute to the good cause we have set out.

Emails us if you have any comments: give@givetheneedy.org

And now here is my secret, a very simple secret; it is only with the heart that one can see rightly, what is essential is invisible to the eye.”

Antoine de Saint-Exupery